Professional colleagues and friends have been encouraging me to write a book relevant to my work in digital public affairs for years. The idea was appealing to me so long as I could write something that would be both meaningful and have long-term value. So, I didn't want to write a book about a particular technology or approach to using technology. As we all know, the book would go into the printing press as cutting edge and come out the other side as an antique.
So, rather than focus on technology or data analysis and decision making, I decided I needed to write a book that dealt with the importance of being relevant, remarkable and capable of meaningful online exchanges which can lead to things like communities and centres of influence.
Through a series of amazing coincidences, my good friend Tod Maffin and I discovered we were both contemplating writing books on the same theme. That led to TOUCH: Five Factors to Growing and Leading a Human Organization (Dundurn Press).
Tod and I examine the role of humanity in individual and organizational communications and interactions. Using the acronym TOUCH as an anchor, we examine how various groups and responsibilities (leadership, communications, marketing, customer service, web/social, human resource and legal) can benefit from injecting humanity in what they do. We showcase many Canadian (and even local) examples to illustrate that TOUCH is not only for enterprise business, but for associations, startups, government, advocacy and even hobbyists.
The local chapter of CPRS is throwing a launch party for us at Patty Boland's Friday (Oct 3) from 5:30pm to 8:00pm. Tod, my co-author, will be in from Vancouver so we can chat about the book, participate in a Q&A and socialize. More information and registration is available on the Eventbrite Page.
TOUCH is already available through iBooks, Kindle and Kobo. While it's supposed to hit shelves this Saturday, I've already seen it on display in a few stores.