Our Meet and Potatoes

One of our goals for 2014 here at TheCodeFactory was to make our boardrooms more accessible and easier to book. Phone calls and email inquiries do the trick but there had to be a better way; a more efficient way.

So, without further ado, we are proud to introduce our online Boardroom Booking System! That’s right, booking a meeting is now as simple as selecting your timeslot and choosing the length of your meeting. The booking calendar will show you which days are available and which are booked. The system is also set up to accept payments online so you can book a room in minutes from the comfort of your own home.

It’s our hope that this new system will create an easy and hassle-free way to set up a meeting. So the next time you’re looking to book a meeting at TheCodeFactory give our online system a shot!

- GG

Branding in the Digital World: Thinking Beyond Logos and Colour Palettes

WebFuel is inviting all professionals involved or interested in Digital Strategy, Online Marketing, or Search in the Ottawa and Gatineau area to learn more about branding in the digital world.

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Presenter: Stephen McGill 
President, Creative Director at McGill Buckley

Topic: Branding in the Digital World -Thinking Beyond Logos and Colour Palettes

Date: Tuesday, April 15, 2014

Time: 5:30pm

Location: TheCodeFactory

Come meet Stephen and learn more about branding in the digital world. 


Websites, social media and the entire arsenal of digital marketing channels are powerful tools for building stronger brands. But far too many organizations seem to be creating digital disconnects by taking a superficial view of what a brand is in the digital world. Building a digital brand, building any kind of brand for that matter, has to go well beyond slapping on a logo and being consistent with colour palettes.

In this informal and thought provoking presentation, Stephen McGill will explain what a brand really is, no matter where it is; how brand building should be considered in the digital world and examine what some Canadian brands are doing (or not doing) to build their digital brands. 

About the Speaker:

Stephen McGill is the President and Creative Director of McGill Buckley, an award-winning boutique branding and marketing agency based in Ottawa. Labeled by some as “the branding guy” he is a passionate believer in the power of brands to transform companies, organizations and causes. An award-winning Creative Director and Writer, Stephen has won over 200 awards for creative excellence while working for clients across Canada and in the United States. 

5:30PM Event Registration & Networking (Grounded on 1st Floor)
6:15PM Stephen McGill Presentation and Q&A Session (The Code Factory on 3rd floor) 
7:15PM Meet Stephen and Networking 
7:30PM Event wrap up

Event Sponsors

These educational and networking events do not happen without sponsors. WebFuel would like to thank McGill BuckleyTheCodeFactory & IABC Ottawa for their support!

Appetizers will be included (covered by the cost of registration). Space is limited. 

Registration is now open!

Thank You Everyone!

Students and Startups 16 was a huge success, and we’d like to thank all of the studentsstartups, and supporters for helping us reach our goal of making SNS16 the biggest edition of the event to date!

We’d also like to thank Invest Ottawa for supporting the participation fees of five startups, Source Metrics for supporting another startup, and Algonquin College (specifically Professor Cheryl Dowell of the BME program) for generously providing a venue and having it set up for us.

Beyond 2.0 and Campusgrids also played a big role in promoting the event, and we’d like to extend a huge thank you to them as well!

Last, but certainly not least, we’d like to thank all 12 startups and 40+ students for coming out last night. We had a lot of fun, and hope you did as well!

We would also like to congratulate Team Sixth Sense on winning the first game, and Team Blueberry Pi on winning the second game – your prizes will be sent along shortly!

We’ll have photos from the event ready to post next week, so stay tuned!

- KB

1 Week to Go!

Students and Startups 16 is now only a week away!

As the event draws closer we’ve got our startup list finalized and a few sample tech jobs posted for everyone to check out. We’re still looking to add a few more students to the list, so if you have a friend who’s looking for a full-time job, or even contract work over the summer, be sure to have them check out SNS16!

Keep your eyes open next week for another video testimonial featuring Calvin of Blindside Networks. I’m looking forward to seeing all of you next week!

- GG

Participating Startups

The startup list for SNS16 has been finalized!

That’s right, ladies and gentlemen. We’ve got 12 startups that will be attending and they are all currently listed on our startup page. We’ve also got a few of the tech job descriptions up as well to help give everyone a better idea of what’s in demand. The descriptions are located right underneath all of the startups.

If you’re a student and looking for meaningful employment, or know someone who is, be sure to check the companies out!

Gr8 News

Students and Startups 16 is now less than 3 weeks away! We’re very proud to announce 2 more startups into the fold - Campus Grids and Beyond2.0. This brings the startup number for SNS16 to 8 and counting!

Beyond2.0, who is already a supporter of SNS16 via their awesome Bus Tracker App, will now be participating. We’re extremely excited to be able to give students the opportunity to network with them as the app continues to grow and flourish.

Campus Grids, a startup out of Carleton University and the University of Ottawa, will also be out to meet with students at SNS16. They’ve put together a great app to help students get the most out of university life by making it easy to connect with clubs and find events on campus.

If you know anyone who’s part of a startup looking for talent don’t hesitate to get in touch with us. Student registration is also starting to fill up so if you’d like to reserve your spot you can check out ticket options here.

Invest Ottawa Startups

A few weeks ago, we announced the exciting news that Invest Ottawa has returned to support another edition of Students and Startups, this time supporting the participation fees for five of their portfolio companies.

Without further ado, we are pleased to introduce you to the SNS16 startups that have been supported by Invest Ottawa!


“GestureLogic is an Ottawa-area wearable technology company arising from award-winning research conducted at Carleton University, Canada.

GestureLogic’s team combines experience and expertise in the areas of business, sales, athletics, industrial design, machine intelligence, electrical engineering, and biomedical engineering.

At GestureLogic, we are all about attaining the next level — like losing 140lbs of fat and getting in shape, smashing power lifting records,  traveling world-wide, or launching a company to realize a life-long dream.

We hope that with our products and our technology, we see you at the next level too.”

“Inano Medical Inc. is an innovative business providing integrated engineering and design services for product and system development of medical devices, for small-to-medium sized medical device manufacturers, with professional resources distributed globally.”

“Nuvyyo is a successful young technology company that is re-inventing the home media experience for the post-PC era. Launched in 2010, we empower consumers to mobilize their home media allowing them to enjoy movies, TV shows, music and photos from their home network and live HD TV on their mobile device regardless of where they roam.”

“Virtual EyeSee is a technology solution company specializing in creating products and services including mobile, web and social media technologies.”


Life’s a Beach

We’d like to thank one of our SNS veterans, Abhinav, for filming some clips for our latest segment of “Where are they now?”.

Abhinav was hired during SNS10 in 2011 by Norada, an Ottawa startup and the makers of the CRM (Customer Relationship Management) software Solve360 – which is awesome, by the way. Currently, Abhinav is still working for Norada and loving every minute of it. Check out the testimonial video to see why Abhinav likes the startup lifestyle and how SNS helped him get where he is today!