Cornerstones of Culture –Vision (Where)

Where are you going?

Vision is the founder(s) ability to know where they are going. To see the goal and convey that vision to the team, investor, advisors and anyone that needs to know. Vision is perhaps the most obvious of the four cornerstones, but hey maybe that’s just me because I am a highly visual learner.

I believe that there is a strong linkage between vision and passion. In my opinion there has to be because passion is that warp drive that gets to the goal and realizes the vision. Great entrepreneurs know where they are going and build a strong team to help them realize the goal.

I recall when I first started working at Newbridge I went for a walk at lunch with a friend down Terry Fox Drive. At the time the landscape on either side of the road was largely a big farmer’s field with a few trees stretching along the property lines. Up ahead a bit I could see a group of suites with one man waving his arms in all directions showing where this and that building would be located. The man was Terry Mathews and there are now all kinds of buildings and office complexes along Terry Fox and Leggett Drive.

Vision is the founder’s passion and ability to see where you are going as an organization in 3, 5 or more years.

TheCodeFactory Vision:

“TheCodeFactory vision is to accelerate product and service concepts into teams and successful businesses that create wealth and value for the local economy. To develop a model for incubation that can be utilized across Canada and North America.”

Ian Graham


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