Entrepreneurship Series – The Good

FINALLY! We get to the gratification part of delayed gratification. You can think of the tone and intent of the previous posts as your entrepreneurial marshmallow test. Congratulations for making it this far in the series … let THE GOOD begin …

… but before we do that you are probably wondering … WTF is the marshmallow test. There is a great book by Daniel Goleman called “Emotional Intelligence” and in that book there is something called the “Marshmallow Test”. This is a test that scientist used to predict the future success of young children and it works something like this;
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  • Researcher places a marshmallow in front of a child at a table.
  • The child is told if they wait 5 minutes without eating the marshmallow, they will be given a second marshmallow.
  • The researcher leaves the room and returns 5 minutes later.
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    Result: Children that wait 5 minutes without eating the marshmallow understand delayed gratification. Children that understand delayed gratification are far more likely to be successful later in life.
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    There is a whole bunch of really good stuff about being an entrepreneur and I think you can sum it all up with this statement:
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      “The harder I work … the luckier I get” – Henry Ford

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    I firmly believe that entrepreneurs create their own serendipity and that the harder you work the more small victories you create. Hence the next two posts are; Hardwork and Small Victories.
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    Next Post – The Good – Hard work.
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    Ian Graham


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