There is a fork in the road that every entrepreneur will reach at least once (if not many times) in their journey toward building a successful business. At that fork in the road there is a sign on one road that says “I quit” and it is the easy path because the journey ends here. The other road is a much more difficult path and much more work because it means the journey will continue. This road is marked with a sign that says “F#@& THAT”.
Every entrepreneur that I have had the chance to speak with has experienced a “F#@& That” moment on one or several occasions. These moments tend to occur in the deepest depths of despair and it is that persistence gene and desire to see something through to completion that trigger it. Persistence is an essential characteristic of successful entrepreneurs.
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- Ian Graham