Why are web analytics important? Measuring and tracking activities around your website can enable you to understand your users' / customers' behaviours better, allowing you to make informative business decisions based on data and patterns. I'd say that web analytics are one piece of your digital strategy you want to get 'right' from the get go. More often than not, marketers and managers aren't educated properly, which leads to mistakenly interpreting their data incorrectly and exercising poor decision making.
On August 16, I (Jackson) will be offering a workshop in Ottawa to teach others how to take their Google Analytics data and turn them into insights.
Event name: Supercharging Your Google Analytics Skills
Date & Time: Saturday, August 16, 2014 at 9AM-1PM
Location: TheCodeFactory located at 100 Gloucester St, Ottawa, ON K2P 0A4
Here's what you will be getting if you attend my course:
- 4 hour of intense Google Analytics learning
- Printed handouts for each attendee
- Ask as many questions as you like (come with tough questions!)
- 1 bonus hour of post-workshop consulting on anything related to Google Analytics ($100 value)
Look forward to seeing you in the classroom!
- guest post by Jackson Lo