I was chatting with Trefor the other day and he enlightened me on this incredibly simple yet powerful insight on timing a business idea for success. The practice is called “Horizon thinking”. The premise is that for a business idea to be successful it must be within the line of sight of the market. If the idea is outdated it will be behind the market and doomed to extinction. However, if the idea is too far ahead of the market and past the horizon it is also out of sight and the market needs to catch up. The optimal placement of idea is within the view of the market between today and the visible horizon.
In horizon thinking “timing really is everything”
- Ian Graham