So a hint to anyone trying to wander the woods like that – it really doesn’t work very well.
It’s interesting though because I see this problem in a lot more places than Algonquin Park. Specifically, I see it with small businesses; primarily when it comes to the owner of the business (I’ve likely been guilty of it myself on many occasions). It’s all too easy to become extremely drilled in to specific problems and avoid having a strategic view of the business. Missing the forest for the trees as it were.
I think this is even more common when you’ve got business owners with technical skills who are responsible for product development. It doesn’t take much to get sucked into a black hole of coding and ignore the larger picture and acknowledge the direction that the business is taking. Sure you need to iron out those bugs, but what strategies do you have in place?
For example, we know an entrepreneur named Jimmy Rustles. Jimmy has developed some web analysis software that he’s running through a SaaS model and he’s starting to gain a few customers. Unfortunately, as Jimmy gains customers the number of bug reports and content suggestions is rising exponentially, causing him to forgo any strategic views of his business as he solely focuses on resolving bugs. Ensuring the software is running properly is absolutely imperative, but by spending all of his time amongst the trees Jimmy is ignoring the rest of his business and lead generation is beginning to slow down.
If anything I hope this post has caused you to stop and think for a moment about the overarching ongoings of your business. It’s extremely easy to get lost amongst the trees, so don’t forget to pause every now and then to update your map.
Guest post by Gareth from Go Cloud Based.