Scott and Tobi started SnowDevil.ca because it was in line with their passion for snowboarding. The site went live and the two of them would work on it part time; dropping off product at the post office in the morning, processing orders in the evening and talking with suppliers and distributors during lunch. Anyway out of the snowdevil experience came the realization that that had to be a better way to do online stores and ecommerce. Thus the genesis of Shopify was born.
Very cool indeed.
- Ian Graham