If you find yourself saying “xxxx sh.. is hard” then a suggested strategy would be to add someone to your team that says “xxxx is fun”. The best start-ups I see always have a very complimentary pair of founders; one versed in technology, the other in business (sales, biz dev, marketing).
The great thing about this very interesting statement is that the entrepreneur understands and recognizes his blind spot. All the best entrepreneurs know their blind spots and work at recruiting people with complementary skills. Great entrepreneurs know what they don’t know.
- Ian Graham