"Set It and Forget It" is a Recipe for Failure
It seems like every time I speak with someone about SEO there’s the common misconception that it’s something you simply “do.” You flip a few switches, change a few words around and bam, that’s SEO! Well, no. Not even remotely. If you were doing cold calls would you make a single call and then call it quits? Absolutely not (not that I’m suggesting cold calls are the best method of marketing!).
Content Marketing Step 1: Metrics
Next, understand the metric that best showcases your ability to reach this goal. If you’re looking at a campaign with the goal of having someone fill out a Contact Form, then “forms filled out” is a good metric to keep. However, you’re likely going to want to keep track of the amount of people who click the links in your ads and where those clicks are coming from. Think of your content marketing process as a journey – you want to know how many people take it and how far each one goes.
Content Marketing Step 2: Do or Do Not – There is No Try
Content Marketing Step 3: The Retrospective