Search & Digital Marketing Meetup 2014
Date: Thursday, September 25, 2014
Time: 5:30PM – 7:30PM
Presenter: Isabelle Perreault
Digital Transformation, Stratford Managers Corporation
Topic: The Characteristics of Organizations with High “Digital IQs”
Come meet Isabelle and learn more about advancing your digital business strategy.
Digital strategy is often thought of in terms of e-marketing or channels such as social media. But the impact of digital technology is being felt at a transformational level across all aspects of the business. Technology permeates every aspect of our daily lives and it is this movement that is forcing businesses to rethink how they engage with their stakeholders, partners and staff and how they serve their customer at every stage of the lifecycle.
In this session, we’ll look at the common challenges that are pushing organizations towards developing a holistic digital business strategy and the common characteristics of organizations with high “digital IQs”.
Join us for the next meet up where Isabelle Perreault, Vice President of Digital Transformation at Stratford Managers (@StratfordMgrsDT) will lead this discussion and share pragmatic steps to advance your digital business strategy using real case studies, namely providing insights into Senators Sports and Entertainment’s digital road map.
About the Speaker:
Isabelle Perreault is Vice-President, Digital Transformation at Stratford Managers Corporation. Isabelle has been at the forefront of digital business planning for over a decade developing digital strategies that deliver significant improvements in customer value and business performance.
Prior to joining Stratford, Isabelle was Director of Marketing and Digital for the Ottawa Senators Hockey Club for 8 years. At the Senators, she led the planning and execution of all key marketing campaigns identifying strategies for revenue growth and fan engagement through both traditional and digital channels. Prior to that, she managed the e-marketing strategy for the University of Ottawa’s external affairs and before that was a web strategist at iStudio Canada (now HighRoad).
5:30PM Event Registration & Networking (Grounded on the 1st Floor)
6:15PM Isabelle Perreault Presentation and Q&A Session (TheCodeFactory on 3rd floor)
7:15PM Meet Isabelle and Networking
7:30PM Event wrap up
These educational and networking events do not happen without sponsors. WebFuel would like to thank Stratford Managers Corporation, The Code Factory & IABC Ottawa for their support!
Appetizers will be included (covered by the cost of registration). Space is limited.
Register for this event now!
About the Ottawa Search & Digital Marketing Meetup Group
WebFuel hosts the Search & Digital Marketing Meetup in Ottawa, Canada. The focus of these events is to provide industry related face-to-face networking opportunities at a local level as well as educational presentations from a Canadian perspective. If you would like to present (English and/or French) or become a sponsor, please contact Helen Faber.
- guest post by Helen Faber