Photo Attribution: This is what happens when your toddler finds your yarn.#tangled #crochet by feli*
We call this the ball of yarn effect. Overtime you keep adding new features and enhancements to your website and at some point it just starts to get a little out of control. The result is that you find yourself with a website that resembles a big ball of yarn where individual strands were added over time until it became a big tangled mess. That was when we decided it was time for a refresh.
The answer: We couldn't, so we started from scratch
We locked ourselves in a boardroom for most of a Friday afternoon, armed with a whiteboard and notebook, and started with the most basic part of the plan: the site map. One of the most important parts of any planning session is recognizing what is and isn't important at any given stage of your project. For us at this point, the sitemap was the most important; the actual design, colour, layout - not so much.
We came up with an idea of what we wanted the main navigation links to be and then went through each page of the original website and decided where each piece of content should land (if it moved at all) on the new website. We were ruthless; if we felt we weren't really using a page that much, if it wasn’t getting viewed a lot or if the content felt outdated, it didn't make the cut. We consolidated as much as we could with the goal of having a “cleaner” look (you'll notice we've restructured our drop down menus so that they make much more sense). We also made sure the most important pieces were featured in easy-to-find places.
Looking at launching a new website or redesigning an existing website and aren't quite sure where to start? Feel free to get in touch by sending an email to info[at]thecodefactory[dot]ca – we'd be happy to help you get your site up and running!
Stay tuned for Lesson 2!
- Kelsey Black